Monday, August 13th, 2018 / Las Vegas, NV



Influencer marketing is on the rise, but how can brands effectively implement influencer marketing campaigns? Using examples from retail brands who are successfully using influencers in their marketing strategy, this session will describe how to find an influencer who speaks for your brand, tactics for getting the best reach through brand ambassadors and tips for tracking how influencer marketing impacts sales.

Location

Las Vegas Convention Center

3150 Paradise Rd, Las Vegas, NV 89109

North Hall, Level 2, Room N251

Date & Time

Monday, August 13th, 4:00 – 6:00pm

Interested? Contact us here.


Agenda

Monday August 13th, 2018


4:00 – 4:45pm

CPC Strategy Panel with Nixon and Allen Schwartz

4:45 – 5pm

Live Q&A

5:00 – 6:00pm

 Happy Hour hosted by CPC Strategy

 


Panelist


Danika Hendricks | Senior Manager of Digital Marketing | Nixon

Danika Hendricks is the Senior Manager of Digital Marketing for Nixon, a Southern California-based brand that creates team-designed, custom-built accessories for a life well-lived. Danika has more than six years of experience in Internet and performance-based marketing. She earned her degree from the University of Southern California and is fluent in English and Spanish.

Johnny Schwartz | Marketing Manager | ALLEN SCHWARTZ

Johnny Schwartz is the Marketing Manager at ALLEN SCHWARTZ, a contemporary sportswear brand produced entirely in Downtown Los Angeles.  ALLEN SCHWARTZ is department store free – existing only on their e-shop and carefully selected specialty boutiques and online retailers. Johnny has worked in retail and marketing for more than five years, including an internship in London. He graduated Cum Laude from Boston University with a degree in Advertising.

Sarah Sanchez | Manager of Performance Social | CPC Strategy

Sarah Sanchez is the Manager of Performance Social for CPC Strategy, a retail-focused digital marketing agency.  She brings over four years of paid social experience working with Fortune 500 companies. Sarah graduated from Azusa Pacific University with Bachelor’s degrees in Communication and English. In her spare time, Sarah enjoys running half marathons, finding new craft beers, baking Pinterest recipes, and traveling to new places.

Steffy | Blogger and Influencer

Stefanie Degreff (Steffy) is a fashion/lifestyle/travel blogger (Steffy’s Pros + Cons) and Instagram influencer (@Steffy) with more than 236K followers. Steffy has combined her background in visual merchandising at J. Crew with her passion for vintage clothing to create a highly shoppable social media profile. She’s collaborated with Ted Baker London, Madewell, and Urban Outfitters and her posts have been featured on Instagram’s LiketoKnowIt. Steffy has been named “Blogger of the Moment” by both Teen Vogue and Modcloth. She’s the proud mom of Hudson and is based in New York.