How to Maximize the Performance of Amazon Marketing Services

Turning Holiday Shoppers’ Searches into Incremental Revenue Via AMS

Wednesday, November 9th | 11AM-12PM PST/2PM-3PM EST

The Story: With Black Friday/Cyber Monday in the horizons – it’s going to be essential for Amazon Vendors to leverage the Amazon Marketing Services advertising platform to turn browsers into buyers.

AMS offers effective tools to give vendors a competitive edge and a direct opportunity to get their products & brand in front of additional in-market holiday shoppers.

Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.

Event Layout:

  • Which of the 3 ad Types Should see the Biggest Investment
  • Targeting Your Competitors With Product Display Ads
  • Which Ad Metrics are the Most Important to Monitor
  • Improving Searchability/Page Rank for a Vendor’s Brand Page
  • Live Amazon SERP Walk-Through and Q&A


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Course Speakers

Pat Petriello

Head of Marketplace Strategy


David Cooley

Manager of Marketplace Channels



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