Customer LifeCycle Marketing Strategies

Spend Less Ad Dollars. Target More Shoppers. Predict Future Purchase Decisions.

Wednesday, February 15th | 11AM-12PM PST/2PM-3PM EST

The Story: With ecommerce giants like Amazon taking more & more market share each day, ecommerce marketers are being forced to re-think their customer acquisition strategies & how they can retain their current customer base and create a more personalized shopper experience.

The Event –  Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.

Part 1: Top 3 Google Shopping Strategies

Part 2: Predicting Future Purchases


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Ecommerce Workshop Breakdown

Part 1

Top 3 Google Shopping Strategies for 2017

Topics Discussed:

  • A Different Way of Thinking About Your Shopping Campaigns
  • Stop Wasting Away Your Opportunity with Remarketing Lists
  • Is Your Product Feed Up to Par with Google?

Jason Bell

 Senior Retail Search Manager



Part 2

Ways to Predict Future Purchase Decisions

Topics Discussed:

  • You Spent the Money to Acquire New Customers – Now Keep Them!
  • Weaving Your Acquisition Strategy With Your Retention Strategy
  • Leverage Predictive Data Across Platforms to Reinforce Strategies

Polly Flinch

 Director of Marketing


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