The Story: First party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you who your customers are and what they’ve purchased, it also gives you the power to build a direct relationship with them.
The Guide: In the following guide, CPC Strategy and Bluecore team up to discuss how brands can use first party data to increase conversions across multiple digital channels including email, Facebook, Search, Display, and direct mail.
Who It’s For: Brands / Retailers
The value of First Party Data Tactics to Increase Conversions on:
- Search / Display
- Direct Mail
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