Turning Your Raw Product Data Into Google Shopping Revenue
The role product data quality plays in efficient Google Shopping campaigns
Your product feed is the lifeblood of your Google Shopping campaigns. But without high quality, clean & optimized product feed data, you’re most likely missing out on high-converting search queries. Here’s how you can turn product data into revenue for your company.
Some Topics We’ll Discuss:
- Importance of data quality and its role in your Shopping campaigns
- Relevancy for the Big 3: titles, descriptions, & product type
- Using emotional product data as a brand identity vehicle
- Common issues we see in product feeds
- Your checklist to success on Shopping via an optimized product feed
Don’t Miss Out—Join CPCS & Akeneo as we dive into how product data is your biggest asset in your Shopping campaigns.
Sr. Retail Search Manager
Marketing Product Director
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