The 2019 U.S. Forecast on Apparel Shopping Trends

How Shoppers Will Browse and Buy Clothing in 2019

Improve your Strategy.

We asked 2,000 U.S. shoppers how and why they buy clothes online.

This guide presents key insights into what the year ahead looks like for apparel brands and retailers, consumer behaviors specific to buying apparel online, and takeaways that you can use to improve your 2019 marketing strategy.

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You’ll learn relevant strategies for 2019, including:

  • The top apparel purchase categories for online shoppers
  • Which websites Gen Z and Millennials are buying apparel from — and why 
  • What device consumers are using to browse and buy apparel
  • Which features apparel shoppers value most when shopping on Amazon
  • How shoppers feel about private label brands

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