The 3 Pillars of Ecommerce Success

Proven Methods to Acquire, Convert & Retain Customers for the Long Run

April 19th, 20th & 21st | 11:00am-12:00pm (PDT) each day

The Story: With the forever-changing ecommerce landscape, the more difficult it’s becoming to consistently acquire high value website traffic through Search Marketing.

In order to truly stay competitive & increase the profitability of your ecommerce business, you must be able to:

  • Drive High Quality Traffic
  • Consistently Convert Visitors
  • Maximize the Customer Lifetime Value

Who it’s For: Retail Business Owners & Directors of Ecommerce

The Agenda (more details below):

  • Day 1 – Driving High Quality Traffic to your Ecommerce Website in the Modern Digital Landscape
  • Day 2 – Good Vs. Great | The Importance of Conversion Rate Optimization
  • Day 3 – Increasing Customer Lifetime Value | Supercharging Your Email Marketing Program

Note: This event is free for all registrants, but spots are limited.

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Course Breakdown

Day 1


How to Drive High Quality Traffic to Your Product Detail Pages

Topics Discussed:

  • Advanced Campaign Structure build-outs that Work & Scale
  • Key Enhancements For Your Google Shopping Strategy
  • How Retail Advertisers Can Save Adspend by Utilizing Inventory Aware Text Ads
  • Drive High Quality Traffic to Landing Pages at a Cheaper Cost with Dynamic Search Ads
  • Live Q&A


Lewis Brannon

CPC Strategy | Retail Search Manager


Day 2

Good Vs. Great: The Importance of Conversion Rate Optimization

Topics Discussed:

  • Not All Traffic Responds the Same Way on Mobile & Desktop — Do You Know the Difference?
  • How to Remove the Barrier to Entry with “Easy Check-Out”
  • How Product Reviews Improve SEO & Give Products and Brands Credibility
  • Upselling/Cross-Selling Strategies That’ll Increase Conversions & AOV
  • Live Q&A


Dylan Whitman



Day 3

Increasing Your CLV | Supercharging Your Email Marketing Program

Topics Discussed:

  • Email’s Role in Your Marketing Ecosystem & The Competitive Future Landscape of Email
  • Frequency Modeling: Rethinking Approaches to Cadence
  • Subscriber Sequencing: Building a Smart Journey
  • The Importance of List Hygiene
  • The EA Hot 7: Actionable Wins to Enhance Any Program
  • Live Q&A


Forest Bronzan

Email Aptitude | CEO, Co-Founder

Email Aptitude

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