The 2019 Amazon Prime Day Expert Approach Series
How to Set Your Brand Up for Success
Wednesday, June 5th @ 10am PT
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
What You Can Expect
- Advanced Advertising Tactics to Implement Before Prime Day
- What Motivates Shoppers & Drives Their Purchase Behavior
- Techniques to Differentiate Your Branded Content Against the Competition
- Developing a Sensitivity Analysis & Analyzing Profit Metrics that Top Amazon Merchants Use
- Differentiate Working vs Non-Working Dollars to Maximize Return
- Review Funding Principles for Prime Day & Your Ebusiness
- Sales Forecasting & How to Stay in Stock
Don’t Miss Out – Hear from our seasoned marketing Amazon experts plus a live Q&A!
Picturing the Prime Day Shopper
Join Numerator for an in-depth look at Amazon Prime Day shoppers. From demographic breakdowns to psychographic snapshots, we’ll give you a full picture of the shoppers driving Prime Day’s success, along with a look at their shifting loyalties and buying habits on other key shopping holidays.
Jungle Scout PRESENTS:
Inventory Forecasting: How to Succeed on Prime Day
As we’ve seen from Jungle Scout’s proprietary data, sales on Prime Day spike and average of 2.5x compared to the month prior to Prime Day. As a result, sellers need to properly prepare in order to take full advantage and have the utmost success on one of the biggest days of the year for Amazon sellers. Proper inventory forecasting will not only help sales velocity, but will also fend off hijackers from your listing.
The Numbers Game – Key Metrics to Measure and Optimize Ahead of Prime Day
Amazon’s Prime Day is one of the busiest shopping holidays in the world, also making it the perfect opportunity to optimize your listings and capture important customer and product data. With so many customers buying at the same time, you can learn which listings are performing best, what content is resonating with your audience and ultimately which products you should focus your investments in. In this session, we’ll cover key data points to measure ahead of Prime Day, how to use them to improve your listings before Prime Day and how to use data from Prime Day to inform your strategy for the rest of the year.
Senior Marketplace Channel Analyst
CEO & Co-Founder
CEO & Co-Founder
The 2019 Amazon Prime Day Expert Approach Series Starts