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The 2016 Annual Q4 PPC Virtual Summit

How PPC Advertisers Can Prepare for the Upcoming Holiday Shopping Season

Live On-Demand Webinar


The Story: With Q4 knocking at our doorsteps, advertisers know competition for PLA space & CPCs for text ads on Google are going to drastically increase.

With retail experts anticipating yet another strong Q4 shopping season, advertisers must be sure to prepare both their Product Listing Ad strategies & Text Ads in time for the shopping rush, otherwise you’ll be prone to missing out on incremental revenue Q4 continues to demonstrate.

Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.


The Agenda (more details below):

  • Day 1 | Owning The Q4 Google Shopping Search Results
  • Day 2 | Lessons from Holidays Past: Maximize Your Q4 Paid Search Campaigns
  • Day 3 | Making Better Marketing Decisions Using Campaign Attribution Models

Note: This event is free for all registrants, but there is a limited number of spots.

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Session Overviews

Day 1 | August 30th

Owning The Q4 Google Shopping Search Results

Topics Discussed:

  • The Growth of Google Shopping & Overcoming the Competition Spike
  • The Importance of Structure – Best Practices for Shopping Architecture
  • Ever Heard of the ISO Strategy? It’ll Help you Target GS Keywords
  • Attribution Modeling: Tying Together Your Shopping Spend
  • Keeping an eye on Upcoming AdWords Developments

Webinar Speakers

Lewis Brannon

CPC Strategy | Sr. Paid Media Manager

Jason Bell

CPC Strategy | Sr. Retail Search Manager

Day 2 | August 31st

Lessons from Holidays Past: Maximize Your Q4 Paid Search Campaigns

Topics Discussed:

  • Reviewing previous Q4’s to maximize this year’s paid search holiday campaigns
  • Analysis of trends in key metrics: competition, spend, CPC, CTR, impressions and click volume
  • A/B ad copy testing
  • Bidding on holiday-specific keywords
  • How to flight your budget
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Webinar Speakers

Dan Navarro

AdGooroo | Director of Account Management

Day 3 | September 1st

Making Better Marketing Decisions Using Campaign Attribution Models

Topics Discussed:

  • The importance of attribution modeling
  • Overview of attribution models
  • Smoke and mirrors or a treasure map?
  • Understanding what the “big boys” are using and why
  • Which one is right for you?
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Webinar Speakers

Sheryl Kuczynski

Glew.io | Digital Marketing Manager

Nick Astroth

Glew.io | Director of Application Development

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