“Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014-15 — but how has it actually been put into practice? How are retail advertisers currently integrating it within their digital portfolio? This 60-minute course dives into the setup process and launch strategy for programmatic media buying, and specifically, how retailers can leverage programmatic for ROI-focused campaigns.
Topics Discussed Include:
- Overview of programmatic media buying and how it fits into the Digital Marketing portfolio
- Identifying the top-of-the-funnel & bottom-of-the-funnel applications for programmatic
- Examples of programmatic technology’s audience targeting capabilities
- Walk-through of the setup process for programmatic campaigns
- Monitoring key performance metrics and creating an A/B testing framework
- Live Q&A
(Even if you can’t make it, we’ll send the recording)
Course Speakers

Rick Backus
CPC Strategy | CEO, Co-Founder

JJ Bannasch
Katana | President
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