Programmatic Buying for Retail Marketers

“Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014-15 — but how has it actually been put into practice? How are retail advertisers currently integrating it within their digital portfolio? This 60-minute course dives into the setup process and launch strategy for programmatic media buying, and specifically, how retailers can leverage programmatic for ROI-focused campaigns.

Topics Discussed Include:

• Overview of programmatic media buying and how it fits into the Digital Marketing portfolio
• Identifying the top-of-the-funnel & bottom-of-the-funnel applications for programmatic
• Examples of programmatic technology’s audience targeting capabilities
• Walk-through of the setup process for programmatic campaigns
• Monitoring key performance metrics and creating an A/B testing framework
• Live Q&A