Questions About Product Listing Ads?
Product Listing Ads Resources
Google Shopping is never stagnant. Google Shopping is constantly changing and updating, often dramatically, such as the July 2012 Product Listing Ads paid transition. Death, taxes and Google shopping changes, these are things we can be sure of. Regardless of its changes Google Shopping will continue to be a lucrative marketing channel for thousands of merchants. As the our #1 ranked CSE in Q4 2012 and Q1 2013 and the runaway leader in traffic and revenue, Google Shopping is definitely going to be a channel that every retailer should constantly be updated on. Here are some resources that will help you stay in the know with Product Listing Ads. Click on one of the anchor links below to be taken to that section of the resource guide.
Twitter: Google Shopping Twitter Handles To Follow
These people are awesome at providing the Twitterverse with the latest and most pertinent Google Shopping news. Even better, they’ll let you know about other ecommerce developments. Danny Goodwin – @DannyNMIGoodwin – The main editor for Search Engine Watch, Danny Goodwin tweets out tons of great information on Google Shopping developments. Google Adwords – @adwords – The Adwords Twitter Account posts Product Listing Ad webinars and other Google Shopping events for sellers. Miva Merchant– @mivamerchant – This ecommerce platform frequently talks about Google Shopping to their sellers. Danny Sullivan – @dannysullivan – The head of Search Engine Land, Danny Sullivan is a frequent poster about Google Shopping updates. Rick Backus – @CPC_Rick – The CEO of CPC Strategy talks about Product Listing Ads almost daily. Mary Weinstein – @MerryWhy – The Content Manager of CPC Strategy posts all of the latest CPC Strategy content on Product Listing Ads and also aggregates and tweets out Google Product Listing Ads content from other sources. Chris Crum – @CCrum237 – Chris is an Editor at Web Pro News and one of the most knowledgeable sources on Product Listing Ads. Ginny Marvin – @GinnyMarvin – Ginny Marvin covers Product Listing Ads news on Search Engine Land and often gets a jump on the latest stories about Product Listing Ads.
News Blogs: Google Shopping Blogs To Follow
These blogs not only cover Google Shopping/Product Listing Ad updates (in addition to a lot of other ecommerce sectors), but they contain a lot of resources like how-to’s, best practices, tutorials, and analysis. Google Commerce Blog – The official Google blog for all commerce related activities which includes updates on Product Listing Ads. Search Engine Watch – One of the most reputable search blogs around, Search Engine Watch is an awesome place to learn about Product Listing Ads. Search Engine Land – This website battles Search Engine Watch for the best search news blog online. It’s a great source to use with Search Engine Watch. CPC Strategy Blog (of course) – We pride ourselves in being the source of Google Shopping information for websites like Search Engine Watch, Search Engine Land, and Practical Ecommerce, where we write and share exclusive information on Google Shopping. The reason we were able to secure these positions is because how reputable our content on Product Listing Ads has become on the CPC Strategy Blog. Practical Ecommerce – A great source on ecommerce that frequently talks about Product Listing Ads and how merchants can take advantage of them. Smart Insights Blog – This blog also talks about Product Listing Ads quite frequently.
Product Listing Ads Guides/Additional Resources
Want a comprehensive introduction to the paid Google Shopping model? – CPC Strategy Webinar with Google’s Jon Venverloh, Senior Manager of Google Shopping Want to learn some Google Shopping best practices and conversion rate optimizations from the experts at Moz? – CPC Strategy Webinar with SEOMoz Want to learn how to optimize your PLA campaign like a pro? – Google Shopping: Product Listing Ad & Feed Optimization Tips and Best Practices Want to learn how to optimize your PLAs some more? – Product Listing Ads: How to Maximize Your Returns Want to avoid these common mistakes? – Google Shopping: 3 Lies Merchants Have Been Fed Want to learn how to do PLAs from Google itself? – Google Shopping: Building a Better Experience Want to learn more about uploading a data feed to Google Merchant center? – Google Shopping (Merchant Center) Want to learn more about Google Shopping seller ratings? – Google Shopping (Merchant Center)
Product Listing Ads: A Historical Library Of News, Tips And Resources From CPC Strategy Circa 2008
May 2008: How To Track Google Product Search Using Google Analytics July 2008: Sending more than 100,000 items to Google Product Search? Here’s How. September 2008: Google Shopping Accepts Shopping Feeds From Shopping.com and Shopzilla October 2008: New Feature Update: Google Shopping Asks For Tax And Shipping Data November 2008: Google Shopping Introduces A New Category Taxonomy April 2009: Google Shopping Active Products Bug [Fixed] May 2009: The First Instance Of Product Listing Ads? Google Shopping Terms Of Service Updated June 2009 Google Shopping Now Requires Condition Attribute July 2009 Google Shopping Displays Product Condition Publicly September 2009 Google Base Becomes Google Merchant Center October 2009 Google Base Search Page Retires January 2010 Adwords Vs Product Search Vs Product Extensions Vs Product Listing Ads March 2010 Merchants Must Verify Websites In The Google Merchant Center Google Merchant Center Upload Issue [Fixed] May 2010 Google Merchant Center Performance Report Blip Google Merchant Center URL Verification Final Warning Google Merchant Center Gets Minor Makeover June 2010 Google Shopping Erroneous Product Counts July 2010 Google Shopping Stiffens Up Product Listing Requirements Merchant Best Practices with Google Product Search Shopping Engine Spotlight: Google Shopping August 2010 Google Aquires Like.com To Enhance Google Shopping September 2010 New Electronics And Media Requirements On Google Shopping October 2010 Google Shopping Gives Advertisers More Control November 2010 The Future Of Google Shopping Product Listing Ads Now Open To All Advertisers Google Shopping Updates: Local Product Search, Mobile Google Shopping, and Product Recommendations December 2010 5 Google Shopping Tips January 2011 How To Optimize Your Google Shopping Product_Type Attribute New Google Shopping Product Feed Warnings February 2011 Google Instant Results Now In Google Shopping Google Merchant Center Update: New Dashboard And Data Quality Graph March 2011 Google Shopping Changes To Data Feed Specifications: Unique Product Identifiers, Shipping Information, Tax Information and the Sale Price Attribute Google Shopping Traffic Drops Off April 2011 Merchants Express Frustration At Google Shopping Traffic Drop Google Sends Email About Shopping Feed Attribute Requirements How To Contact Google About Google Shopping Feed Issues Rich Snippets In Google Shopping Results Google Shopping Bug – No Items Inserted [Fixed] Google Robots TXT File Creates Issues For Google Shopping Images Google Shopping Traffic Drop Off, March 2011 Reminder: New Product Feed Requirements Go Live On May 3rd May 2011 Missing Unique Product Identifiers In Your Google Shopping Feed? June 2011 Google Shopping, Adwords, Product Listing Ads, Product Extensions and Local In A Nutshell David Weichel Talks About Google Shopping On The Hubspot Blog Google Shopping Unique Identifier Requirements Are Now In Effect Downloadable Reports Now Available In The Google Merchant Center July 2011 Major Attribute Requirement Changes To Google Shopping Feeds To Take Hold On June 20 More Details On The New Google Shopping Unique Product Identifiers How To Find UPCs on Google Shopping August 2011 How To Make Changes To SKUs In Order To Send Google Shopping Feeds Globally September 2011 New Google Shopping Result Pages On The Way Google Shopping Product Feed Changes Go Live New Google Shopping Attribute Enforcement Begins New Google Shopping Design Google Disapproving Feeds If New Requirements Are Not Followed October 2011 Google Not Enforcing Merchant Requirements Top 5 Reasons Merchants Get Suspended From Google Shopping Google Shopping Variation Instructions Updated November 2011 Where Do Google Merchant Reviews Come From And How Do I Get Some? Google Suspends Accounts For Blocked Images? New Google Shopping Accounts Limited To 1500 Products! January 2012 How Do I Show Up Higher On Google Shopping? How Do I SKU Up On Google Shopping? February 2012 Google Shopping Warning: Don’t Forget Tax And Shipping! March 2012 How To Set Up Google Product Ads In 60 Seconds! Google Shopping Product Performance Report Update! May 2012 Google Shopping To Transfer To A Pay Only Model! June 2012 What You Need To Know About The New Google Shopping Get A Free Copy Of Our New Google Shopping Guide! Google Product Listing Ads FAQs Google Shopping Redesign – Product Type Ads And Buying Guides The Google Shopping Sponsored Box The Countdown To Product Listing Ads Continues No Dog Food On Google Shopping?! [Fixed] More Google Shopping Changes To Look Forward To July 2012 The 3 Things You Need For A Product Listing Ads Campaign Google Shopping Crashes? Webmasters Report New Google Shopping SERPs [Picture] Free Google Shopping Clicks Drying Up Fast! How To Track Product Listing Ads With Google Analytics How To Set Up A Product Listing Ads Campaign Through The Google Merchant Center Where Are Product Listing Ads Showing? [Video] 5 Things You Need To Know About Product Listing ADs August 2012 New Product Listing Ads Book Released! CPC Strategy Hosts Webinar On Product Listing Ads With Google’s Very Own Jon Venverloh! Last Chance To Register For The Product Listing Ads Webinar With Jon Venverloh Free Recording Of Our Product Listing Ads Webinar With Google Google Merchant Center Now Separates Free Vs. Paid Clicks Google Trusted Store Markup Now Visible On Google Shopping SERPs Product Listing Ads: How To Increase Conversion With Unbounce Product Listing Ads Webinar Questions Answered September 2012 Amazon Won’t Pay For Product Listing Ads? Google Merchant Center Doesn’t Show Click Data Past September 16 [Fixed] New Google Shopping Ad Format David Weichel Talks Product Listing Ads At SMX East October 2012 New Google Shopping Catalogs Google Shopping Turns Into Product Listing Ads On October 17 New Google Lightbox Ads? November 2012 How To Implement Promo Text On Your Product Listing Ads Find New Keyword Opportunities With Product Listing Ads Product Listing Ads Conversion Rates Decrease In Q3 2012 Google Shopping Catalogs, 360 Images And Shortlists Nii Ahene To Speak On Product Listing Ads At SES Chicago December 2012 Google Merchant Center Now Visible In Adwords Google Can Shut Off Your Campaigns Without Warning Google Shopping China Click Fraud On Google Shopping? January 2013 What Was Google Shopping’s Conversion Rate In Q4 2012? 5 Ways To Increase Product Listing Ad Conversions Google Shopping News: The Adwords_Publish Attribute Google Quietly Releases Google Shopping For Suppliers February 2013 Product Listing Ads Adwords Labels: How To Use Them Google Shopping Vs Amazon Product Ads [Reports] Winners: Google Shopping’s Q4 2012 Conversion Rate How Product Listing Ads Stole Christmas Why Did Google Shopping Conversions Slip In Q4 2012? March 2013 Trouble With Adwords Support? Here’s How To Work With Them More Effectively! A Google Marketplace In The Future? What’s Better, Google Shopping Or Amazon Product Ads? Google Shopping Re-Allows Wine And Spirits In SERPs! April 2013 Product Listing Ads Best Practices Product Listing Ads Webinar With SEOMoz: The Recording May 2013 Product Listing Ads Traffic Doubles After Christmas! We Just Published A 100-Page Guide On Product Listing Ads! Product Listing Ads Tip: How To Create Price Buckets! [Video] New Enhanced Product Listing Ad Accounts! How To Set Up CPA Campaigns Released On The Product Listing Ads Guide! Additional Resources Page Added To The Product Listing Ads Guide! Rick Backus Talks About Product Listing Ads At IRCE Chicago 2013! July 2013 Google Tests 16 Product Listing Ads On SERP: What Online Merchants Should Do Still running into some problem areas? We’re always happy to help. Just reach out to us at firstname.lastname@example.org for any questions.
New Google Shopping Guide: 2018 Edition