PPC Lead Generation Management
Drive Leads of the Highest Quality
Quality Leads Drive Quality Sales
We partner with your Sales, Marketing, and eCommerce teams to implement advertising programs that will have a direct impact on your lead generation objectives. Our unique technology combined with expert in-house management provides a comprehensive look into successful keywords and targeting, so that we can drive leads of the highest quality.
Eliminate Wasted Ad Spend
Integrate CRM Lists
Technology & Capabilities
- Implement offline conversion tracking & automate feedback loop
- Integrate CRM lists on Google and Facebook
- Integrate a Facebook lead generation strategy
- Build out custom goal completions in Google Analytics
- Apply effective ad extensions to encourage phone orders, click-throughs, etc.
- Continuously reallocate budget to the most profitable campaigns and keywords
- Create customized bidding rules to hit cost per lead targets
- Drive bottom line change and eliminate wasted ad spend
Reporting & Refinement
- Advanced reporting including cost per lead, lead quality percentage, & conversions.
- Grow the account’s viable keyword list through daily, weekly, and monthly processes
- Set up ad copy A/B tests to optimize CTR
- Filter out negative keywords on an ongoing basis
- Google Analytics and Facebook audience analysis
- Website and device placement analysis