Innovation around programs like Google Shopping, CPC-based product ad programs, retargeting, and display advertising has given new life to the role of PPC channels in a retailer’s Sales & Marketing portfolio.
This white paper is designed to assist you and your team in the evaluation of PPC and Digital Marketing agencies by referencing 7 questions that cut to the core of the real value an agency will add to your PPC programs.
Topics Discussed Include:
- How Do You Deal With Clients In Similar Verticals?
- Do You Manage Any Of Our Competitors?
- What Role Will Technology Play In Your Management?
- How Experienced Will My Account Management Team Be?
- New Google Shopping Innovations