CPC Strategy

The Product Listing Ads Guide

Second Edition

(Get the guidebook – On Demand)

This is the most comprehensive and up-to-date resource for retailers of all knowledge levels – from those who know nothing about Google Product Listing Ads (PLAs) to those with a highly structured campaign.

In this guide we’ll go in-depth on what PLAs are, why they’re a great investment for retailers, how to create them well, and new changes you need to know about.


Topics Discussed Include:

  • Google Shopping Overview
  • Local Product Listing Ads
  • Mobile Product Listing Ads
  • Google Dynamic Remarketing
  • New Google Shopping Innovations

Learn The New Way To Do PLAs

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