This is the most comprehensive and up-to-date resource for retailers of all knowledge levels – from those who know nothing about Google Product Listing Ads (PLAs) to those with a highly structured campaign.
In this guide we’ll go in-depth on what PLAs are, why they’re a great investment for retailers, how to create them well, and new changes you need to know about.
Topics Discussed Include:
- Google Shopping Overview
- Local Product Listing Ads
- Mobile Product Listing Ads
- Google Dynamic Remarketing
- New Google Shopping Innovations