With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
- Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
- Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
- Applying Automation to Improve Ad Profitability & Ad Copy
- Leveraging Remarketing Lists for Search Ads (RLSAs)
- 15-Minute Live Q&A
CPC Strategy| Director of Paid Search
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