New Customer Acquisition Series 

 Profitable Tactics Brands Should Be Using to Find New Audiences in 2019

Presented by:

Thursday, June 6th @ 9:30am PT

A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitability. Keeping in mind the customer journey and the aggregate return on a new customer. Our four back to back sessions will dive into our experts approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.

What You Can Expect

  • New vs. Returning Customers & the Value They Bring 
  • Budget Allocation & Diversification
  • Crafting Relevant Messages to Different Customers
  • Understanding & Taking into Account The Customer Journey
  • Measuring Success with KPIs in Your Integrated Customer Strategy

Don’t Miss Out—We will be having a live Q&A with our in house expert at the end of each session!

Can’t make it? We’ll send you the slides and recording.

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

Agenda

  • CPC STRATEGY, NOW PART OF ELITE SEM PRESENTS:

    Measuring Top Funnel

    Social platforms are a great way to drive awareness about your brand and get in front of new customers. We’ll walk through some strategy and measurement recommendations for the top funnel that can help fuel conversions at the bottom. This session will be diving into what are the right KPIs at the top to drive higher quality customers into lower funnel pools. Learn how to expand audience reach to drive down CPMs and leveraging video to build a mid-funnel audience pool.

  • CPC STRATEGY, NOW PART OF ELITE SEM PRESENTS:

    details coming soon!

    Stay tuned!

     

     

Event Speakers

Jaime Smith

VP, Integrated Media Strategy

Lewis Brannon

Sr. Retail Search Manager

Alison Nguyen

Sr. Specialist, Shopping & Feed

Riley Spicer

Sr. Specialist, Paid Social

Geoff Litwer

VP of Performance Display

New Customer Acquisition Series Webinar

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)