CPC Strategy

How Automation Plays a Role in Retail Search Advertising

Advanced Strategies for Retailers to Leverage Technology for PPC Channel Management

Wednesday, April 8 | 11am PT


Knowing when it makes sense to introduce automation into channel management is critical to scaling growth on avenues like text, Shopping, display, and social advertising. In this 60-minute course, we’ll dive into the practical applications for PPC automation technology.

Topics Discussed Include:

  • When & Why it Makes Sense to Integrate Automation to Manage PPC Campaigns
  • How to Apply Automation to Improve Ad Production Efficiency
  • How to Apply Automation to Optimize Product-Level Ad Performance
  • Using Scripts to Manage Large Volume or Highly-Liquid Inventory
  • Popular Options for Implementing Automation
  • Live Q&A

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Webinar Speakers

Rick Backus

Co-Foumder, CEO

David Weichel

Director, Paid Search

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