Retail Performance Marketing Guides & Webinars
Our Upcoming Webcasts Your Team Can’t Afford to Miss
Tuesday, July 9th 11AM PT
California Consumer Privacy Act (CCPA)
What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
Increase Conversion Rates by Advancing Your Email Creative Strategy
According to eMarketer, email is seen as the top ROI driver by US marketers, making it an extremely powerful tool in the world of Ecommerce. It’s essential to regularly test, learn, and optimize the creative assets to improve the experience for consumers as well as staying ahead of the competition. Learn how to increase your brand’s email ROI whether it be based on short-term conversions or long-term customer loyalty through different types of testing top brands are practicing. Discover how to take your email strategy to the next level to keep your brand top of mind for customers, regardless of where they are in the sales funnel.
Leveraging Amazon DSP Data for a Profitable Customer Acquisition Strategy
Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon. As competition in the Amazon Marketplace continues to grow, brands need to ensure they have a strategy that not only captures demand, but also generates demand – fueling their top of funnel. Having a strategy that takes into account how to acquire new customers profitably is what separates top performing brands . Join our Amazon Marketplace experts as we unpack how to leverage Amazon customer data to target shoppers off Amazon.