The Story: It’s time to stop underestimating the part mobile plays in influencing Google Shopping performance. Advertisers need to fine-tune both Shopping strategy and reporting to more effectively evaluate and capitalize on this growing consumer shift.
The Study: This study breaks down how mobile traffic has impacted CPC Strategy’s client base over the past 2 years, pinpointing where the opportunities lie and how advertisers can adapt campaign strategy.
Who It’s For: Brands/retailers already advertising on Google Shopping
- YOY trends in mobile and tablet PLA traffic, CPCs, ROAS, and more
- How mobile should be evaluated in Shopping attribution models
- How to apply an ISO™ strategy to isolate mobile traffic
- Budget allocation strategy by device