As a performance marketer you should be asking yourself:
- What are my Facebook campaign goals?
Conversions? Brand awareness?
- What’s my target ROI for our Facebook ad budget?
- What does success look like for us?
Profitability? Sales? Traffic?
Now, how well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
2-Day Event Breakdown:
9 Strategies To Lower Facebook Ad Cost & Improve Conversions
– Objective-based Campaign Structure
– Mastering Your Facebook Remarketing Strategy
– Optimizing Site Conversions To Maximize Facebook Campaigns
Next Level Methods to Finding & Reaching Your Target Audience Across Facebook & Instagram
– Finding & Engaging Your Target Audience
– New Ways To Cross-Promote Content On Facebook & Instagram
– Utilize Listening & Instagram Stories To Identify Buyers