The Story: 4 million advertisers now flock to Facebook as the holy grail for advertising—and in many ways, it is. But how do Facebook users feel about ads, and even more importantly, how do they interact with them? This information should underpin every Facebook advertiser’s strategy.
The Guide: We surveyed 1,500 Facebook users across the US to find out how they interact with Facebook ads.
Who It’s For: Brands and retailers who are currently advertising (or considering advertising) on Facebook
- Who’s the least likely to click on your ads
- How Facebook users view ads—is it negative or positive?
- How consumers interact with brands on Facebook
- What a consumer who “likes” your page wants to see