Facebook & Instagram Audience Optimization Crash Course

Techniques for Building Accurate Buyer Personas & Creating Successful Ad Campaigns

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Facebook advertising has been around for just over 10 years. Do you know how to build out a successful Facebook and Instagram ad campaign? Let’s simplify this with expert strategies as we walk through a campaign build-out.
Want to scale your customer acquisition? We will show you where to gather your customer data, how to create accurate buyer persona types and how to triumphantly target new audiences.

Some Topics We’ll Discuss:

  • Successful Strategies for Facebook Ad Campaigns
  • Where to Gather Your Brand’s Untapped Customer Data
  • Attracting New Audiences into Your Funnel
  • How to Connect Your Unique Audience Data to Facebook
  • Step by Step Social Campaign Build-Out

Don’t Miss Out—CPC Strategy & Socialbakers team up to unpack how to use customer data for building accurate buyer personas for your brand, and how to build a social ad campaign using this optimized audience build.

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    Building Buyer Personas to Drive Campaigns

    In this presentation, we will review how to target the right people into your funnel. We will show you how to digitally consolidate your audience data, create buyer personas in seconds, and better understand your audiences to create ad campaigns that covert.



    This presentation will deep-dive into Facebook Advertising from conversion events to campaign types and audience creation. Let’s review how to implement your brand’s unique customer data. to create an optimized Facebook ad campaign.

Event Speakers

Mantas Ciuksys

Director of Content Marketing

Casey Edwards

Sr. Social Marketing Strategist

Brent Villiott

Social Marketing Manager

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