Effective Email Marketing for Ecommerce 2019 Summit

Marketing Strategies to Boost Your Brand’s Growth from Email Re-engagement to Attribution

 

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72% of US internet users will share their email address for a shopping experience that is more tailored to their personal preferences. According to EMarketer, email is seen as the top ROI driver by US marketers, making it an extremely powerful tool in the world of Ecommerce. Email is one of the most important ways to keep in touch with customers and turn a profit.

Our seasoned experts will unpack the road to high performing emails through a data driven approach. When consumers’ inboxes are flooded with emails, it’s critical to have a differential advantage against competitors. Learn to optimize your email strategy while staying top of mind with consumers after we unfold the top email marketing mistakes.

What You Can Expect

  • Top 5 Email Marketing Mistakes That Cost Retailers Millions
  • Data Driven Approach to Attract Your Target Audience
  • Pro Tips For High Performing Emails to Increase Engagement
  • How To Segment Your Audiences For The Biggest Impact
  • Email Marketing Strategies For Multiples Stages of The Buyer’s Journey 

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Agenda

  • Elite SEM PRESENTS:

    Top 5 Email Marketing Mistakes 

    Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.

  • Klaviyo PRESENTS:

    Building Quality Relationships with Customers, At Scale.

    Discover how to leverage technology to listen to customers’ data, segment customers based on preferences and behaviors, and use those segments to create personalized, valuable marketing messages.

  • Justuno PRESENTS:

    Building an effective 1:1 marketing loop

    Learn how to use lead capture and email marketing to acquire, nurture and convert your site traffic. This expert will explain how to start segmentation off right, how win-back email campaigns can perform better and how to convert more from mobile! Don’t miss how mirror email messaging onsite can lead to an increased email ROI.

Event Speakers

Mike Woodall

Senior Strategist,  Email & CRM

Lizzie Nirenberg

Partner Marketing Manager

Mathew Bingham

Director of Partnerships at JustUno

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