Digital Marketing Mistakes that Killed Profitability in 2018

And Best Practices in Search & Social Advertising to Maximize Performance in 2019


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What were the top advertising mistakes that drained budget and ROAS last year? Let’s address common ad mismanagement by reviewing data across multiple advertising channels: display, Google Ads, Facebook and Instagram.
Let’s also review how to combine these advertising platforms to maximize profit. Having a presence on social media is one thing—but being able to drive traffic to your website is another. Let’s unpack how.

Some Topics We’ll Discuss:

  • Common Ad Mismanagement Errors to Avoid
  • Top 2018 Digital Marketing Mistakes that Drained Budget
  • Search, Display & Social Marketing Approach
  • Generating Awareness on Facebook & Instagram
  • Creating Action with Search & Display

Don’t Miss Out—AdRoll will present new findings from 2018 on top mistake that drained ROAS and budget, CPC Strategy & Elite SEM unpack top search and social strategies to maximize profit in 2019.

Can’t make it? We’ll send you the slides and recording.

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Event Speakers


Elliott Moore

North America Marketing Manager

Gavin Magoon

Retail Search Manager

Mike Zappulla

Director, Paid Social

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