Mini Series: Facebook Custom Audiences

Look-A-Like Audience Building, Advanced Bidding Strategies & Successful Ad Testing

2-Day Course Series | March 28th & 29th | 10:00am-10:30am (PST) / 1:00pm-1:30pm (ET) each day

The Story: It is no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.

The Course Series: CPC Strategy & AdEspresso have teamed up to bring you a 2-day Facebook Custom Audiences mini-series.

Who it’s For: Business Owners & Social Marketers

The Agenda (more details below):

Day 1 [Instructional] – Facebook Custom Audience Building
Day 2 [Advanced Strategy]– Advanced Bidding & Segmenting Audiences

Note: This event is free for all registrants, but spots are limited.

(Limited Spots for this Event)

Mini-Series Breakdown

Day 1 [Instructional Course]

Facebook Custom Audience Building

Topics Discussed:

How to create custom & look-a-like audiences
How to set up Facebook tracking pixel
How to utilize Google Analytics to create buyer personas
How to test different ad copy & images for different buyer personas

Webinar Speaker

Stephen Kerner

CPC Strategy | Retail Search Manager

Day 2 [Advanced Course]

Cutting-Edge Bid Strategies & Audience Segmentation

Topics Discussed:

Creative ways to discover additional interest in segmenting audiences
Advanced bidding with different types of audiences
Creating sequencing of campaigns using website custom audiences
Next-level implementations for your Facebook ad strategy

Webinar Speaker

Massimo Chieruzzi

AdEspresso | CEO, Founder

Adespresso

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