Closing the Loop: Profitable Product Level Ad Strategies for 2016

Channels, Innovations & Trends That Will Drive Profitable Growth for Retail Brands in 2016

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The Story: In order to drive incremental sales growth, retailers & brands must first understand the current product-level advertising landscape, what channels, innovations & trends will drive growth, and understand how to measure success based on your individual goals.

The Course: In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.

Who it’s For: Retailers & Brand Manufacturers

Topics Discussed Include:

  • Product Level Advertising – Today’s Landscape
  • Evolutionary Impact Native Advertising has on Your Ad Strategies
  • How the Shifting Search Landscape Will Affect Your ROI in 2016
  • Building a Programmatic Attribution Model for Your Ad Campaigns
  • Live Q&A

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Course Speakers

Lewis Brannon

Retail Search Manager


Lewis' Qualifications
  • 5+ Years of ecommerce search marketing experience
  • Specialization in retail PPC for large brands
  • Adwords qualified professional

Steve Elson

Vice President: Retail Strategy


Steve's Qualifications
  • Drives future developments for long-term RSX business model
  • Held senior Account Planning positions at Campbell-Ewald and Digitas
  • Previously served as Co-Director of Marketing Optimization at Beyond Interactive
  • Spearheaded the launch of Beyond Interactive’s Mexico City office

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