Verilux Drives Brand Affinity With New Amazon Store
Founded more than 35 years ago, Verilux light boxes mimic daylight by providing full spectrum light without the harmful UV rays. For those who can’t get outdoors or there’s not enough natural light available, HappyLight® is a perfect product choice for improving health and overall well being.
In March 2018, CPC Strategy’s Amazon Creative Team worked directly with Verilux to design, develop and deploy a customized and responsive Amazon Store site map with multi-level category & product pages optimized to promote an immersive shopping experience.
Educate Consumers on Products
Our team worked directly with Verilux to select the best hero images, graphics, and charts to educate visitors on the unique benefits of their light therapy technology.
Design Product Grid & Layout
Our Amazon Store experts designed and built an “easy to navigate” curated collection of Verilux’s entire catalog. We identified the optimal catalog and ASIN infrastructure to improve product visibility & sales volume. We also implemented “ADD TO CART” buttons on select products to allow shoppers to buy directly from the Amazon Store home page.
Mobile Responsive Shopping Experience
With the increase of Amazon shoppers making purchases across mobile devices, it’s essential for brands to implement a mobile shopping experience that eases the product discoverability journey and lowers the barrier to a shopper’s purchase intent.
Maintain Brand Consistency
Following a recent rebranding, Verilux wanted their Amazon Store to serve as an extension of their website. Our team worked in close coordination with Verilux’s team to understand their new brand style guidelines and implement that same creative across all of their Amazon Store product pages.
Integrate Lifestyle Images
We also integrated new creative to intrigue visitors to buy and use Verilux product(s). For example, we featured lifestyle image banners of customers actually using HappyLight® products in their home or office.
Own Submit & Approval Process
We also managed all aspects of the Amazon Store submission process. There’s a lot of policies and requirements for Amazon Creative. Because CPC Strategy’s team understands those restrictions and policies, we saved Verilux an enormous amount of time on revisions & resubmissions.
“Our engagement with CPC has enabled us to elevate our brand and thrive within Amazon’s ecosystem as a market leader in our category. The weekly consultation with our CPC Analyst and the tremendous insights garnered from CPC’s proprietary performance dashboards provide an essential pulse on our business.”
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