Invicta Stores Scales Total Sitewide Traffic 858.89%
Invicta Stores carries an exclusive line of watches for men and women. Founded in 1837 in Switzerland, Invicta is led by innovation and renowned for their brand quality. Their belief is that supremely crafted timepieces can be offered for modest sums, and Invicta Stores holds true to this objective today.
Invicta Stores teamed up with CPC Strategy to establish Google Shopping efforts and take their PPC efforts to the next level.
Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online store. The establishment of Google Shopping advertising led to significant growth for the company as a whole.
Working with CPC Strategy also allowed Invicta Stores to redistribute their focus, tackling other areas within the company. Ultimately, CPC Strategy was able to meet and exceed all of Invicta’s expectations for Q4.
Invicta Stores Primary Goals
- Drive Traffic to Ecommerce Store
- Increase Order Volume
- Revenue Growth via Google Shopping
Period Analyzed: (AdWords YOY) Period Analyzed: Q4 2015 vs. Q4 2016
Site Wide Traffic
CPC Strategy Addressed Invicta Stores’ Goals by Leveraging In-House Google Shopping Optimization Techniques
Goal 1: Drive Traffic to Ecommerce Store
Invicta turned to CPC Strategy to improve their ecommerce presence & expand their customer reach. They knew in order to do so, they would need to establish advanced Google Shopping campaigns to increase product discoverability and drive conversions.
Previously, they were only running trademark campaign and remarketing campaigns, mixed with a few light text ad campaigns based on their most popular collection.
From there we integrated Google Shopping, which became a significant channel to expand Invicta’s reach and grow their user base.
Goal 2: Increase Order Volume
We also built out Dynamic Search Ads based on collections and implemented Dynamic Remarketing campaigns – targeting page viewers and cart abandoners to increase traffic and order volume.
Goal 3: Revenue Growth via Google Shopping
In addition to improving awareness of their online store, Invicta also wanted to increase revenue. We implemented ISO™ Campaigns, a way to leverage priority settings and negative keywords to isolate and allocate more aggressive bids and budget to certain high value searches.
This advanced strategy gives advertisers more control over which search queries their products show up for. It also allows them to isolate and dedicate budget to search queries that historically convert well. CPC Strategy was able to successfully serve as an extension of Invicta’s in-house team, allowing them to focus on other aspects of their business including site optimization & email marketing.
“Overall, Invicta’s ecommerce business has improved drastically since partnering with CPC Strategy. Now, our customers are able to find us a lot easier, which was something that we needed. Invicta is a very popular brand (known worldwide) but we were missing out on a huge chunk of our customers because they weren’t able to find us online.”James Martinez