The CAPx Platform
Proprietary Technology for Full-Funnel Retail Search Marketing
Why CAPx Works
CAPx is a finely tuned, constantly evolving platform that processes and analyzes consumer Search behavior and product data from more than 150 million data points. The intersection of this Search data with a retailer’s product feed is where true feed optimization can occur.
The end result is a multidimensional campaign architecture that places product data as the foundation for successful ad campaigns. Ultimately, being able to access and analyze inputs that affect conversions allows a proactive Search team to build the most effective and profitable campaigns possible.
Rapid Feature Iteration Dedicated to Retail Search Optimization
Our team of retail search analysts works closely with our product and development teams to quickly identify opportunities to enhance CAPx with new capabilities to drive results for the campaigns that we manage.
As a technically oriented agency fluent in agile development methodology we are able to quickly roll out new retail focused strategies and approaches as the search landscape changes driving incremental revenue and value for our clients.
Multidimensional Data Inputs & Bid Adjustments
CAPx receives data across competitive intelligence, historical SKU performance, current sales velocity, keywords, site performance, audience trends, inventory count, query volume, query intent, and product margin and then feeds these inputs into CPC Strategy’s data warehouse, where they can begin to inform bidding strategy per channel.
Continually Optimize Product Data
Upon launch on any feed-based channel, CAPx ingests the master inventory file, re-maps product attributes based on key search relevancy factors, and appends product titles and descriptions with top-converting search terms.
Search Technology coupled with Deep Analytical Insight – Best of Both Worlds
Our CAPx platform was built with an expert user in mind. With a dedicated CPC Strategy analyst behind the wheel of arguably the most powerful proprietary retail search optimization platform in the world, success on retail focused search channels like Bing and Google becomes less of a guessing game and more of a science.
Retailers Benefit From CAPx’s Ability to:
- Identify the Most Profitable Brands, Categories, & SKU Segments
- Target and Eliminate Factors That Lead to Wasted Ad Spend
- Track Audience Trends Over a Variety of Parameters
- Provide Ongoing Competitive Landscape Analysis
- Custom-Build Programmatic Data Interactions with AdWords Campaigns via API
- Automate Repricing Strategy via Product-Level Competitive Pricing Intelligence
- Scale Bidding Strategy to Adjust for Sales Velocity, Audience Trends, Location, Time-of-day, and User Device