Improve ROI on Paid Social by Expanding Beyond the Newsfeed

The Benefits of Diversifying Your Paid Social Ads Placements on Facebook & Instagram


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Facebook is a creative platform for advertisers to capture and generate demand. There are a variety of new ad formats and targeting capabilities that engage audiences in all stages of the buyer journey, can lower your CPMs, increase customer experience and boost your overall conversions. We will dive into how to fuel your Paid Social marketing efforts by expanding and diversifying your ad inventory beyond the newsfeed and into Messenger and Stories, among others ad placements.

Some Topics We’ll Discuss:

  • Different Ad placement options on Facebook & Instagram
  • Advantages of why marketers should expand their ads
  • The benefit of auto optimization between Facebook & Instagram
  • When to test different placement options to get the cheapest CPM
  • Utilize new Facebook Ad formats to build a broader audience base
  • How to attract customers into an immersive experience


Don’t Miss Out—CPC Strategy, now part of Elite SEM and Nanigans team up to unpack the benefits on expanding your Facebook & Instragram Ad Inventory.

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Event Speakers


Sarah Sanchez

Manager, Performance Social.

Erik Mansur

VP, Product & Engineering

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