CPC Strategy

Brand Seller’s Guide To
Enhanced Brand Content (EBC)

How to Increase Your Conversions on the Amazon Marketplace

Get the Guide PDF


The Story: EBC enables brand sellers to modify the product description field of their branded ASINs to incorporate new high level creative including a unique brand story, enhanced images, and text placements.

The Guide: When used effectively, adding EBC to your product detail pages may result in increased traffic and higher conversion rates. This guide outlines everything brand sellers need to know about EBC including guidelines, best practices and success stories.

Who It’s For: 3P Sellers in the Brand Registry Program

You’ll Learn:

  • What is Enhanced Brand Content
  • If EBC Is Right For Your Products
  • Guidelines & Best Practices
  • EBC Success Stories
  • Expert Takeaways

Learn How to Implement EBC

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