Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

ONE Brands Sweet Selling Success on Amazon

ONE Brands, formerly known as Oh Yeah! Nutrition, was founded in 1999 by Ron McAfee. With roots in sports nutrition, ONE has always… > Read More

amazon dsp

What is Amazon Demand Side Platform? [2019]

In the following blog post, we will focus on the structure of the Amazon Demand Side Platform and how advertisers can leverage DSP… > Read More


Amazon Moments: How Brands Deliver Physical & Digital Rewards To Customers

Amazon is always looking for new ways to engage customers and brands alike, as they have with recent initiatives like Amazon Live and… > Read More

House of Jack Co. & CPC Strategy Team Up To Increase Amazon Sales 101%

After 20 years, Kelly and Michael Terwege took a leap of faith when they decided to leave their previous careers and launch “House… > Read More

Email Marketing Analytics & Metrics All Brands Should Know

How do you know whether or not your email marketing campaigns are getting results? Without email marketing analytics, you simply can’t. Setting KPIs… > Read More


The Simple Guide to Amazon Sponsored Products [2019]

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products ads are—and will continue to be—one of the most powerful… > Read More


What is Amazon Live?

Between Twitch, Instagram Live, and Facebook Live, it seems like everyone’s trying their hand at livestreaming — and Amazon’s new Amazon Live offering… > Read More

A Guide to Sell on Amazon Mexico

If you’ve seen success selling on Amazon, there may come a time when you start eyeing international expansion — and places like Canada… > Read More


The Future of Fashion: How Artificial Intelligence is Transforming the Apparel Industry

Annual AI spending is predicted to grow to $7.3 billion by 2022. Machine learning in retail is on the rise, so it’s no… > Read More

product planning product launch

Amazon Halts Purchase Orders for Vendors [Experts Advise Next Steps]

If you are one of the many Amazon Vendors who did not receive your Purchase Orders from Amazon on Monday, you probably have a… > Read More

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