Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

sell on amazon

How to Sell on Amazon: Everything You Need to Know for 2019

Amazon offers a number of ways through which online retailers can sell inventory, but choosing which program to use to sell on Amazon… > Read More

amazon selling mistakes

18 Big Mistakes New Amazon Sellers Can’t Afford to Make

Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central [login required]. However, if… > Read More

PIM software

Top 15 Best Product Information Management (PIM) Software of 2019

As your retail business expands, keeping track of product data can get increasingly more difficult. All the SKUs, descriptions, pricing information – it… > Read More

what to do when you're suspended from Amazon

Suspended on Amazon? Here’s a Secret Step to Get Your Products Back on the Marketplace

In a Wall Street Journal interview, Amazon VP Tom Taylor noted, “Sellers report an average 50% increase in sales when they join Amazon’s… > Read More

keyword research for PPC

15 Keyword Tools for Paid Search Marketers

Below are 15 leading PPC tools to help you identify keywords for your Paid Search campaigns. (In no particular order) 15 Best Keyword Tools… > Read More

Wiser CEO Arie

Repricing and Ecommerce in 2015: Q&A with Wiser CEO Arie Shpanya

This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search… > Read More

Selling on Amazon: When to use Amazon Sponsored Product vs. Amazon Product Ads

Selling on for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon… > Read More

Google pigeon local update

Google Pigeon Update: What Search Marketers Need to Know [Infographic]

Google’s most recent search algorithm update- surnamed Pigeon has impacted local search, retailers and SEO since July of this year. 58% of local… > Read More

Amazon Sponsored products

Get Found on Amazon Increase Sessions to your Buy Box Offers on the Amazon Marketplace is designed to provide the most relevant and compelling product information on product pages and Amazon search. For Amazon sellers, the name… > Read More

AdWords custom tracking URL

Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords… > Read More