Google Lightbox Ads?

On Tuesday October 2nd Google’s Jim Lecinski announced new lightbox ads, “a new family of display ads that allow marketers to pay only when a user engages.”

“After a two-second hover, [the ad] expands to a super-sized canvas.”

Check it out:

Apparently this two second hover helps prevent nearly 100% of accidental expansions and they’ve been seeing 6-8X more engagement over standard click-to-expand ads.

The new ad type will probably play into Google’s new Catalogs, which gives consumers a more interactive media experience that seems to be of interest to publishers and advertisers these days.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at or via phone at 619-297-3798. See all posts by this author here.