Google’s Merchant Center now Separates Free vs Paid Clicks

With the current Transition (yes it deserves the capitalization) between free Google Product Search/Shopping traffic to paid traffic, we’ve speculated on how the Merchant Center will evolve from being simply a place where one checks their feed uploads to something…more.

Previously we’ve seen Google¬†release the ability to quickly set up a PLA campaign from directly within the merchant center, and now users logging in will actually see a couple of graphs charting the distribution of how their paid and free traffic are separated:

Unfortunately there’s no spend details to be had within the merchant center, and that still can only be accessible within the Adwords login–but it’s still a nice touch to see that Google isn’t neglecting its merchant center.

With the full transition taking place in less than 2 months, we’re hoping to see even more features not just within the merchant center, but within the Adwords login as well to better help merchants manage their paid product listings.

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.