Product Performance Report Update Makes SKUs Easier to Track in Google’s Merchant Center

On Thursday March 8th Google announced the release of a new product performance report tool that lets online retailers track the effectiveness of each SKU through Google’s Merchant Center.

The new analytics dashboard lets ecommerce merchants break down product performance by brand, product type and condition.

Check it out:


It’s a little hard to figure out but you can see the individual brands or product types show up under the main graph, “Daily: Total clicks – All products” like in the example below:

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at or via phone at 619-297-3798. See all posts by this author here.