SKU up on Google Shopping

How Google determines which products are on Comparison Pages

Like other Comparison Shopping Engines, top Google Product Search results are dominated by comparison pages, followed by individual listings. Unfortunately for some sellers, this means that their product might be relevant to the search, but could show up pages behind the compare prices listings.

How google determines Comparison SERPs

Since Google Shopping generates a large amount of free traffic, most sellers I talk to are feverish to rank on those pages, but have no idea how to do so.

How Google Determines which products SKU up

Google determines if images SKU up (show up on that product comparison page) based on the initial listing made for that product, regradless of the merchant.

So the first seller to list that particular product provides all the information for that product onwards, even if it is incorrect.

For any other products to SKU up, they have to have 2 of the 3 Google required variables:

  • Manufacturer Part Number (MPN)
  • Universal Product Code (UPC)
  • Brand

These product identifiers should match that initial product listing to show up on the comparison page, as per Google’s July SERP changes.

This product information can be found under details on the comparison page.You can also find this same information at the bottom of the SERP comparison page.

Regrettably, because of Google’s preference for initial sellers, often products which are relevant cannot SKU up, since the unitial listing is incorrect.

What determines SKuing up on Google

Incorrect Initial Google Comparison page

Since product feeds are difficult to manage, it is no surprise that often those initial listings can contain incorrect information, contradicting the validity of your correct product listing.

Dissapointing although it may be for merchants, to the best of my knowledge, there is no fix for incorrect initial products on Comparison Pages, although you may want to check with Google to verifty.

What have your experiences been ranking on Google’s Comparison Pages?

About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.