ASK THE EXPERTS: Black Friday Edition

Out-competing Amazon on the Google SERP Over Black Friday Weekend

Black Friday & Cyber Monday Are Coming…Are Your Campaigns Ready?

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$9 billion in sales. That’s how much consumers are projected to spend from Thanksgiving Day through Cyber Monday, according to Adobe Data. And with Amazon’s recent push in Google Shopping investment, it’s imperative your Shopping & text ad campaigns are optimized and efficient to compete against the likes of Amazon.

Don’t Miss Out—Pitch your last minute Google Shopping, text ads, and product feed questions to our in-house retail search experts to ensure you crush your holiday season goals.

Questions we receive a lot:

  • How do we compete with the’s of the world budgets?
  • How should I adjust my normal budget in the coming weeks?
  • Any Thanksgiving Weekend-specific Shopping strategies?
  • How to set automated rules to get the most from my campaigns?
  • Live Q&A forum

Can’t make it? We’ll send you the slides and recordings.

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Event Speakers


Jason Bell

 Sr. Retail Search Manager


Adam Harms

 Retail Search Manager


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