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How to Optimize 10,000+ SKUs in Your Google Shopping Product Feed

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Did you know more than half of retailers ad dollars were spent on Google Shopping this past year? With Shopping outpacing and outperforming most traditional search ads, the importance of efficient Google Shopping campaigns and product feeds can’t be underestimated. If you aren’t proactively optimizing your product feeds, you’re falling behind.

 

Questions we receive a lot:

  • How to Structure Product Titles to Maximize Search Intent?
  • How to Increase Ad Relevancy via Product Feed Manipulation?
  • How to Leverage Search Term Reports to Improve Product Feed?
  • How to Manipulate Custom Labels to Maximize Bid Efficiency?

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Google Shopping Expert

 

Jason Bell

 Sr. Retail Search Manager

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