Amazon Sales Acceleration Program
Grow Your Brand Presence on Amazon
Many Amazon vendors maintain a passive relationship with Amazon, often leaving money on the table by not taking advantage of the right tools and strategies available to them.
For vendor (1P) clients, CPC acts as the strategic layer between the business and Amazon by deploying a hands-on approach to improve existing operations and identify new opportunities for brand growth both on and off Amazon.
Brand Opportunities On Amazon
Amazon Marketing Services Management (AMS)
35% of shoppers click on the first product featured on the search page, and as organic placements become increasingly competitive, brands must build out a robust advertising strategy to rise above.
- Full campaign setup and structuring for Amazon ads
- Blended strategies to hit ROI targets, impression goals, and market share
- Campaign-level search term analysis
- Customized weekly reporting to assess ASIN-level profitability inclusive of advertising costs
Deals & Promotions
Get the best vendor coupons, Lightning Deal, and more placements that will give shoppers another reason to select your products over the competition.
- Facilitating Lightning Deal placements and analysis of short- and long-term sales impact
- Fully implementing Best Deal and Price Discount promotions
- Setup of Coupons (Vendor Funded Promotions) and merchandising strategy
- Amazon Vine
Amazon has increasingly moved to a self-service model for vendors. We’ll help you decrease hours spent forecasting demand, planning marketing strategies, and negotiating deals.
- An Executive Dashboard to view weekly and monthly ASIN-level performance, demand forecasts, and inventory statuses
- Fee analysis and vendor chargeback monitoring with recommended actions to avoid future fees
- Stewardship over key Vendor Operational Performance metrics
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High quality product content is the information customers use to make their purchasing decisions – and now that premium content options such as A+ content are available, it’s important for brands to take advantage of the opportunity to stand out.
- A+, Enhanced Brand Content, and Amazon Store creation
- A dedicated Project Manager to identify content optimization opportunities
- Creative briefing process to ensure product copy is on message
- Rich keyword enhancements that are informed by data
- Amazon shopper keyword harvesting and organic rank tracking
- Optimization of product catalog structure
- Amazon product image and video submission
Amazon Technology: CAPx
We developed our own programmatic ad management platform specifically designed for Sponsored Products, Sponsored Brands, and the Amazon Ad Console. Our Amazon experts use CAPx to drive ad performance and effectively execute on performance trends at scale.
- Bid Automation
- ASIN Level Insights
- Workflow Improvement for Complex Catalog
Amazon DSP Management
Amazon DSP is Amazon’s programmatic display advertising platform that uses technology to more efficiently buy and manage your display and video advertising mix.
- Strategy to retarget shoppers off Amazon (on any Amazon Ad Network Site)
- Always-on strategy to drive brand awareness and increase loyalty purchasers
- Audience harvesting to implement upper funnel strategy
- Granular reporting to reflect KPIs for multiple goals
- Generate better performance per ASIN
“Working with CPC has been a huge asset to our business. Combining their knowledge of Amazon with our industry knowledge has created the perfect marriage of A+ content. The team has been more than great when it comes to sharing and testing new ideas, discussing feedback, and aligning on a strategy. It has been a pleasure to work with such an impressive team!”
– Kendall Vesta, Director, eCommerce | Serta Simmons Bedding
Proven Client Growth on Amazon
We Turn Browsers Into Buyers
Seventh Generation Increases AMS (Amazon Marketing Services) Sales by 441.41%
Seventh Generation teamed up with CPC Strategy to scale their Amazon Vendor operations. Since joining, Seventh Generation was able to significantly improve their online advertising efforts through Amazon Marketing Services, increase order volume and lower ACoS.
Great Art Now scales Amazon order volume by +274% through FBA and Sponsored Products
Great Art Now joined CPC Strategy in June 2014 with just shy of 30,000 SKUs listed on Amazon. By the end of Q1 2015, they offered nearly 1 million SKUs on the Marketplace and significantly increased their revenue through a SKU-level FBA assortment allocation strategy and Sponsored Products.