Amazon Sales Acceleration Program
Grow Your Brand Presence on Amazon
Many Amazon vendors maintain a passive relationship with Amazon, often leaving money on the table by not taking advantage of the right tools and strategies available to them.
For vendor (1P) clients, CPC acts as the strategic layer between the business and Amazon by deploying a hands-on approach to improve existing operations and identify new opportunities for brand growth both on and off Amazon.
Brand Opportunities On Amazon
Vendor Premium Services
Cost/benefit analysis including Amazon Retail Analytics + Amazon Media Group (AMG)
Product Catalog Analysis
Strategy for Vendor vs. 3P listings
Product Launch Marketing
And vetting liquidation and promotional marketing strategies
Amazon Marketing Services Management (AMS)
- Full campaign setup and structuring for Headline Search, Product Display, and Sponsored Product ads
- Blended strategies to hit ROI targets, impression goals, and market share
- Campaign-level search term analysis
- Customized weekly reporting to assess ASIN-level profitability inclusive of advertising costs
Promotion & Review Strategy
- Facilitating Lightning Deal placements and analysis of short- and long-term sales impact
- Fully implementing Best Deal and Price Discount promotions
- Setup of Coupons (Vendor Funded Promotions) and merchandising strategy
- Amazon Vine
Vendor Operations Efficiency Assistance & Reporting
- An Executive Dashboard to view weekly and monthly ASIN-level performance, demand forecasts, and inventory statuses
- Fee analysis and vendor chargeback monitoring with recommended actions to avoid future fees
- Stewardship over key Vendor Operational Performance metrics
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Content Copywriting & Listing Optimization
“Working with CPC has been a huge asset to our business. Combining their knowledge of Amazon with our industry knowledge has created the perfect marriage of A+ content. The team has been more than great when it comes to sharing and testing new ideas, discussing feedback, and aligning on a strategy. It has been a pleasure to work with such an impressive team!”
– Kendall Vesta, Director, eCommerce | Serta Simmons Bedding