Amazon Sales Acceleration Program
Maximize Your Amazon Performance
Maximize Performance on the Amazon Marketplace
Without the time, expertise, technology, and gameplan to optimize their Marketplace performance, most Amazon sellers hit the proverbial “wall.”
The Amazon Sales Acceleration Program (ASAP) is designed to equip professional third-party sellers with a Marketplace strategy focused on building a foundation that aims to ensure long-term vitality for their brand(s) on Amazon.
Seller Central Management & Reporting
Dedicated Analyst + Marketplace Strategist
Weekly Executive Dashboard Reports
Seller Central Account Monitoring + Optimization
Advertising on Amazon is a powerful way to profitably grow sales performance. More importantly, having the knowledge, technology, and resources to diligently manage and optimize ad performance is key to sustaining long-term profitability.
- Full management of Sponsored Products campaigns across entire product catalog
- Implementation of bid management technology to scale product-level bidding
- Keyword/search term harvesting from automatic Sponsored Products campaigns
- Vetting and implementation of off-Amazon traffic generation opportunities
- Comprehensive advertising reporting
- Gold Box/Lightning Deals
- Amazon Marketing Services (AMS) campaigns
Unpacking which search terms are most valuable to a seller’s business as well as monitoring and increasing product discoverability is a core aspect of long-term growth on Amazon.
- Organic listing rank tracking
- Product content/title analysis and enhancement recommendations
- Reorganization of product catalog structure to tune for product discoverability
- New Brand Registry program execution
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Product content quality is a significant factor in influencing both organic rank and detail page conversion rates. Knowing which keywords to focus content around and having the resources to write out copy for individual ASINs are two challenges CPC Strategy addresses.
Dedicated Project Manager to identify content optimization opportunities based on keyword volume, sales potential, and conversion rates
Creative Briefing Process to ensure product copy is on message, highlights important product benefits, and resounds with target audience
Rich Keyword Enhancements that are informed by (but not limited to) Sponsored Product Keyword Reports, Merchant Words, Amazon Retail Analytics, and Google Keyword Finder
Amazon & Strategic Business Consulting
CPC provides expertise and support in all aspects of building an e-commerce presence, including general Amazon, e-commerce marketing, and brand growth consulting.
Continual monitoring and evaluation of inputs that drive Buy Box ownership
FBA product efficiency analysis and allocation recommendations
Feedback/Review software management
New product launch strategy
“CPC Strategy is the most well-rounded Amazon support and consultation group I’ve come across. Each data-driven decision is thought through extensively, tracked closely, and reported on accurately. Their proactively and professionalism is unmatched anywhere. I truly believe they have the best interest of our business at heart.”
– Kyle Schmidt, E-Commerce Manager | eLuxury Supply
Proven Client Growth on Amazon
We Turn Browsers Into Buyers
eLuxury Supply Scales Traffic from Sponsored Products by +264%
Founded in 2009, eLuxury Supply has become one of the most trusted and successful specialty linen brands on the Amazon Marketplace. They offer thousands of products, including Egyptian cotton bed sheet sets, duvet covers, and pillowcases.
Great Art Now scales Amazon order volume by +274% through FBA and Sponsored Products
Great Art Now joined CPC Strategy in June 2014 with just shy of 30,000 SKUs listed on Amazon. By the end of Q1 2015, they offered nearly 1 million SKUs on the Marketplace and significantly increased their revenue through a SKU-level FBA assortment allocation strategy and Sponsored Products.