Amazon Product Launch
Acceleration Series

How Brands Can Accelerate Product Launches on the Amazon Marketplace

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One of the biggest challenges for Vendors on Amazon is launching a brand new product with no sales velocity & convincing Amazon to purchase enough product orders to keep the item in stock. This session will inform you on top strategies for launching a product in the Amazon marketplace.

We will discuss how to incorporate advertising promotions, content, and influencers to accelerate your product’s success. We will review the Born to Run program and how Vendors now have the opportunity to launch new products on Amazon at an accelerated rate, rather than having to wait to ramp up sales & positive reviews.


What You Can Expect

  • Introduction to Amazon’s latest program, “Born to Run” 
  • Diverse marketing tactics in product launch strategies
  • Using third party data to determine sales velocity
  • Option to manage inventory & key metrics that impact demand
  • Implementation of strategy to create purchase orders
  • Pre-launch – watching reviews & understanding the rules

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    The First Steps for a Profitable Product Launch

    What is the worst scenario in a product launch? You guessed it – being stocking out on week one, month one. Organic rank goes down, customers are upset, your lose majorly in sales at the most crucial point. In this session we will review a product launch strategy with Amazon’s Born to Run program, how to prepare with back-up stock, best shipping options, and how to best anticipate best demand.

  • eComEngine PRESENTS:

    A Smart Product Review Strategy for Launching New Products

    Product reviews are crucial to launch your product into success. In this session we will discuss how reviews build organic ranking and customer trust. We will explain how to best leverage reviews to boost your product sales


Event Speakers

Stuart Dooley

Marketplace Channel Analyst

Eric Kauss

Manager, Vendor Operations

Colleen Quattlebaum

Marketing Manager

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