The Story: Out of all of Amazon’s vendor programs, Amazon Marketing Services (AMS) stands out as one of the best investments available because of its high-visibility ad placements and unique targeting options. AMS continues to be a driving source of incremental revenue for many of our clients focusing on growing Amazon sales.
The Guide: This guide is broken out into 2 parts: 1) An informative breakdown and analysis of how AMS’s different ad formats work and 2) performance results from real Amazon vendors and their success using AMS.
Who It’s For: Vendors to Amazon (a.k.a. 1P Sellers) & Retail brand manufacturers
- Full overview and analysis of Headline Search Ads, Sponsored Products (vendor version), and Product Display Ads
- Where we’ve seen the best conversion rates for Headline Search Ads
- Offensive & defensive targeting strategy with Product Display Ads
- Average ACOS and sales metrics we’ve seen from 3 different vendors