AdWords Audience Modeling Diagnostics:

4 Strategies To Optimize Your Digital Touchpoints Using Customer Data

Boost ad targeting and expand reach across search, display, & shopping campaigns

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As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.

Some Topics We’ll Discuss:

  • The path to purchase of the digital age
  • Why audience tools are becoming a necessity
  • Google’s push towards a CLV approach to advertising
  • 4 comprehensive strategies to maximize your digital campaigns
  • Live Q&A forum

Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.


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Event Speakers


Lewis Brannon

Sr. Retail Search Manager

Adam Harms

Sr. Retail Search Manager

Jordan Elkind

Head of Product Management

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