Thursday, March 28th, 2019 / NYC
One Full Day of Amazon Vendor/1P Focused Content
Join us at AdNYC for a full day of expert discussions and cutting-edge Amazon Vendor strategies that will give you key advantages over the competition. You’ll hear from seasoned Amazon experts from CPC Strategy and digital marketing experts from Elite SEM along with reputable Amazon Vendors like illy coffee, ONE Brands, and more.
What You Can Expect
- 10+ expert-led presentations
- Data-driven Amazon advertising strategies to grow your sales
- Exclusive tips from high-performing brands selling on Amazon
- Q&A time with presenters and experts
- Breakfast, lunch, & happy hour with bites and brews
- Opportunity to network with other brands who have faced similar challenges on Amazon
What You’ll Leave With:
- Tangible action items to improve your Amazon strategy
- Guidelines for making your Amazon operations seamless
- Amazon branding tactics to engage shoppers and impact your bottom line
- Powerful advertising tactics to lower ACoS & drive sales growth
Who Will Be There:
Exclusively for high-performing brands who are currently selling to Amazon.
Featuring Speakers From
March 28th, 2019
8 – 9 am – Registration & Breakfast
9:10 – 9:30 am – Kickoff with Rick Backus
9:30 – 10:15 am – Battle of the Brands: How to Fight in a Brand Agnostic Space & Top Tools to Combat Competitors + Fireside Chat with illy
Nancy-Lee McLaughlin | Senior Manager of Marketplace Channels
Andrea Vitale | Senior Director E-Commerce | illy
Nearly half of US internet users start their product searches on Amazon – do you know how to strengthen your brand equity in the Marketplace? Whether protecting branded traffic or capturing competitor searches, this session will provide valuable insights into how to boost your brand’s success in the brand-agnostic space. After Nancy’s presentation, Andrea Vitale of illy coffee will join the conversation with a fireside chat about branding on Amazon.
10:15 – 10:45 am – Break
10:45 – 11:20 am – It’s All in the Details: How Operational Efficiency Informs Strategic Advertising & Boosts Profitability
Eric Kauss | Manager of Vendor Operations
Learn about how purchase order management, forecast and inventory planning, and sound warehouse performance inform advertising and marketing decisions to drive greater profitability.
11:20 – 12:05 pm – Get your Brand Discovered: Leveraging Amazon’s New Advertising Targeting and Bidding Options + Fireside Chat with ONE Brands
Pat Petriello | Head of Marketplace Strategy
Andy Judd | CMO | ONE Brands
Amazon’s suite of paid advertising tools has grown in importance as well as complexity. In this session, we will cover how to incorporate the newly released Amazon Ad Console targeting and bidding options into your strategy to meet your goals and outperform the competition. After Pat’s presentation, Andy Judd of ONE Brands will join the conversation with a fireside chat about Amazon advertising.
12:05 – 1:10 pm – Lunch
Breakout Room West:
1:10 – 1:50 pm – Amazon Demand Side Platform: Leverage Audience Insights for a Strong Full-Funnel Ad Strategy
Jordan Berry | Manager of Marketplace Channels
Propel the full-funnel shopping journey by attracting brand unaware customers and retaining new lifetime clients through Amazon’s Demand Side Platform. During this session, we will review how we leverage Amazon’s wealth of consumer data to implement a more targeted and efficient strategy that will capture new consumers and retain current customers.
Breakout Room East:
1:10 – 1:50 pm – Amazon Branding Deep Dive: Taking Your A+, EBC, & Store Content to the Next Level
Leo Carillo III | Manager of Marketplace Channels
AJ Swamy | Manager of Client Services
As competition on Amazon becomes more and more complex, the need for a full-funnel approach to Amazon is imperative. Learn specific tactics for maximizing your brand equity on Amazon and take your marketplace strategy to the next level with A+, EBC, and store content.
1:50 – 2:05 pm – Break
Breakout Room West:
2:05 – 2:40 pm – Fireside Chat: Luxe Brands & Amazon – How to Maintain Brand Integrity on The Marketplace with Citizen Watches and Erno Laszlo
Regina Fiedel | Director of Integrated Marketing, Citizen Watches
Julie Seok | Digital Account Manager, Erno Laszlo
Dalton Dorne | Chief Marketing Officer
Breakout Room East:
2:05 – 2:40 pm – Prime Day Prep – Strategic Planning Tips For Brands to Succeed
Tanya Zadoorian | Marketplace Channel Analyst
With Amazon’s big shopping holiday right around the corner, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this session, we’ll review trends from previous years and unpack best practices from retail readiness to marketing that will help your business stand out and succeed during Amazon’s biggest shopping day of the year.
2:40 – 3:10 pm – Break
3:10 – 3:40 pm – Data-Driven Performance On and Off Amazon
Andrew Richardson | Vice President, Analytics & Marketing Science
3:40 – 4:10 pm – Amazon as Part of Your Integrated Media Strategy
Jaime Smith | Vice President, Integrated Media Strategy
Jennifer Acosta | Marketplace Channel Analyst
4:10 – 6:30 pm – Final Thoughts, Interactive Networking, & Happy Hour
We’ll be serving up drinks and snacks while you network with other brands. This is a great chance to track down our speakers and experts to ask them questions.
75 Rockefeller Plaza
New York, NY 10019