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Thursday, September 13th, 2018 / San Diego, CA

 

Get the Insights You Need to See Real Growth on Amazon in Q4

Join us at AdDiego for a full day of expert discussions and cutting-edge Amazon strategies that will give you key advantages over the competition. You’ll hear from seasoned Amazon experts at CPC Strategy, as well as successful brands like Franklin Sports, Nixon, Guthy|Renker, and more. Throughout the day you’ll network with like-minded high-performing brands and industry professionals. All while enjoying stellar meals, iconic San Diegan brews, and a state-of-the-art conference venue.

What You’ll Get

  • 10+ expert led presentations
  • Data-driven Amazon advertising strategies to grow your sales
  • All day access to Q&A time with presenters and experts
  • VIP Goody Bag
  • Raffle items from pRana, REEF, Electric, Nixon and more!
  • Breakfast, lunch, & happy hour with local food and brews

What You’ll Leave With

  • New and proven techniques for your Q4 Amazon strategy
  • Efficient methods for making your Amazon operations seamless
  • An expert’s perspective on the impact Amazon content has on your bottom-line
  • Powerful and effective advertising tactics to lower ACoS & drive sales growth
  • Networking with other leading brands who have faced similar challenges with Amazon

Purchase Tickets

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Agenda

Thursday, September 13th, 2018

  • Check-In & Breakfast

  • Keynote from CEO Rick Backus

  • Unpacking Franklin Sports’ Strategy for Success on Amazon

  • The Amazon Hybrid Model: Take Control of Your Growth on Amazon

  • Break

  • Amazon Growth in Q4 2018: Lessons Learned from Guthy|Renker

  • Lunch

  • Breakouts #1:

    Room: Chronicle  – The Amazon + eCommerce Quandary: How Brands Can Balance eCommerce and Amazon Strategy to Maximize Profit
    Room: Illumina Theater – AMA Panel – Ask the Experts: Leverage Last Year’s Insights to Power Your Q4 Amazon Growth Strategy

  • Breakouts #2:

    Room: Chronicle – Leveraging External Traffic to Your Amazon Business
    Room: Illumina Theater – Amazon Branding: Taking Your EBC, A+, and Amazon Store Content to the Next Level

  • Break

  • Planning for the Holidays and Q4 by Amazon Advertising

  • AMA Panel Discussion – The Brand’s Dilemma: Learning, Building, & Growing on Amazon

  • Nixon Presentation and Fireside Chat

  • Final Thoughts with Rick Backus

  • Happy Hour: A Taste of San Diego

Session Descriptions

Keynote from CEO Rick Backus

Rick Backus will kick off this year’s 2018 AdDiego conference by taking a deep dive into the major trends, opportunities & challenges brands face with managing Amazon, while laying out the pillars for growth, efficiency, and success for brands.

Unpacking Franklin Sports’ Strategy For Success On Amazon

Presented by: Scott Kennedy – Franklin Sports & Pat Petriello – CPC Strategy

With upwards of 1 million in advertising spend and 600+ AMS campaigns, there’s a lot to learn from Franklin Sports’ Amazon strategy. In this session, we’ll unpack the unique set of challenges Scott & his team faced, the strategy behind the solutions, and what we’ve seen as a result.

The Amazon Hybrid Model: Take Control of Your Growth on Amazon

Presented by: Eric Kauss & Jeff Coleman – CPC Strategy

​If you’re an Amazon Vendor looking to increase your sales & grow your business the safe and potentially more profitable way, you should consider the hybrid approach, where you sell products through both Vendor Central and Seller Central. This approach allows for better inventory and pricing control, and most importantly, provides flexible options to manage & scale your business.

Amazon Growth in Q4 2018: Lessons Learned from Guthy|Renker

Presented by: Courtney Manuel – Guthy|Renker & Nancy-Lee McLaughlin – CPC Strategy

Tis’ the Season! With increased traffic and spending, opportunities will always be available in Q4. In this session, we’ll be reviewing Amazon Advertising in 2018 and unpacking Q4 trends to provide actionable strategies for a successful season.

The Amazon/eCommerce Quandary: How Brands Can Find a Balance to Maximize Profit

Presented by: Lewis Brannon & Josh Brisco – CPC Strategy

As brands ramp up their advertising and sales on Amazon, a typical scenario plays out – their Paid Search cost increases, and conversion rate decreases. Why? Because Amazon sales velocity usually leads to increased Amazon ad visibility on the Google paid SERP which in turn has a negative impact on the eCommerce advertising efficiency. With visibility into both sides of the advertising portfolio, there are key insights and strategies brands can leverage to ensure one side of the portfolio doesn’t displace the other, thus balancing your portfolio for maximum profit.

AMA Panel – Ask the Experts: Leverage Last Year’s Insights to Power Your Q4 Amazon Growth Strategy

Panel: Stuart Dooley, Tanya Zadoorian, and Jen Strandberg – CPC Strategy

Moderator: Jordan Berry – CPC Strategy

Do you know what it truly takes to accelerate growth on Amazon during Q4? Most brands don’t, but four of our Sr. Marketplace Channel Analysts do, and they’re here to share their insights into how it requires a data-driven approach to win on Amazon during the holiday shopping season.

Leveraging External Traffic to Your Amazon Business

Presented by: Sarah Sanchez, Ryan Burgess, and Rob Shepard – CPC Strategy

Amazon is huge, but the internet is bigger. How and why you need to leverage external traffic, including Google/Facebook/Bing, to your Amazon business. The ‘Web to Amazon’ (W2A) strategy is one of the most effective ways to capture the demand for your brand, outside of Amazon. Yet so few are using it. Learn how to increase sales through underutilized channels.

Amazon Branding: Taking Your A+, EBC, & Store Content to the Next Level

Presented by: AJ Swamy & Leo Carrillo – CPC Strategy

As competition on Amazon becomes more and more complex, the need for a full-funnel approach to Amazon is imperative. Learn how to maximize your brand equity on Amazon and take your marketplace strategy to the next level through a combination of product detail page messaging and full-funnel advertising.

AMA Discussion – The Brand’s Dilemma: Learning, Building, & Growing on Amazon

Panel: To be announced

Getting up and running on Amazon is the easy part — scaling your business, launching new products, and growing your sales is the core challenge many brands face on the marketplace today. Learn from the brands who’ve already gone through the ups & downs of the Amazon journey, where they’ll share how to overcome the proverbial ‘wall’ many brands hit on Amazon.

Speakers

Gary Penn | VP of Digital & eCommerce | Nixon

Scott Kennedy | Director, eCommerce Analytics & Digital Marketing | Franklin Sports

Courtney Manuel | Marketing Manager, eTail Strategy & Development | Guthy-Renker

Rick Backus | CEO | CPC Strategy

Nii Ahene | COO | CPC Strategy

Nance-Lee McLaughlin | Manager of Marketplace Channels | CPC Strategy

Pat Petriello | Head of Marketplace Strategy | CPC Strategy

Lewis Brannon | Manager of Paid Search | CPC Strategy

Josh Brisco | Manager of Retail Search Operations | CPC Strategy

Jordan Berry | Lead Marketplace Channel Analyst | CPC Strategy

Leo Carrillo | Manager of Marketplace Channels | CPC Strategy

AJ Swamy | Manager of Client Services | CPC Strategy

Sarah Sanchez | Manager of Performance Social | CPC Strategy

Ryan Burgess | Marketplace Channel Analyst | CPC Strategy

Rob Shepard | Retail Search Manager | CPC Strategy

Jeff Coleman | VP of Marketplace Channels | CPC Strategy

Eric Kauss | Manager of Vendor Operations | CPC Strategy

Tanya Zadoorian | Marketplace Channel Analyst | CPC Strategy

Stuart Dooley | Marketplace Channel Analyst | CPC Strategy

Jen Acosta | Marketplace Channel Analyst | CPC Strategy

Venue

The Alexandria at Torrey Pines

The Alexandria at Torrey Pines