CPC Strategy

7 Questions to Ask Your PPC Agency

How Retailers Can Effectively Evaluate Agency Partners

Innovation around programs like Google Shopping, CPC-based product ad programs, retargeting, and display advertising has given new life to the role of PPC channels in a retailer’s Sales & Marketing portfolio.

This white paper is designed to assist you and your team in the evaluation of PPC and Digital Marketing agencies by referencing 7 questions that cut to the core of the real value an agency will add to your PPC programs.


Topics Discussed Include:

  • How Do You Deal With Clients In Similar Verticals?
  • Do You Manage Any Of Our Competitors?
  • What Role Will Technology Play In Your Management?
  • How Experienced Will My Account Management Team Be?
  • New Google Shopping Innovations

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