The Story: Advertising continues to grow in prevalence, importance, and complexity for brands on Amazon. Amazon has been rolling out new features, improvements, and ad types to its advertising ecosystem at a faster pace than ever. 2019 will likely be Amazon’s most dynamic year for its ad business, and advertisers will need to be agile to maintain relevancy and grow performance.
The Guide: This guide presents a comprehensive look at the Amazon advertising ecosystem heading into 2019 and provides agency best practices on how brands can take advantage.
Who It’s For: Brands Selling on Amazon (1P or 3P)
- 2018 Q4 & Holiday Amazon Advertising Data
- Amazon DSP Retargeting & Prospecting Tactics
- New Targeting Options for Sponsored Products Ads
- The Ultimate Guide to Amazon Creative
- Amazon Expert Predictions for 2019