The Story: In 2018 Facebook announced they will be updating the way they rank content in their News Feed – and it’s likely to have a pretty big impact on advertisers. With CPMs expected to increase, the message is clear: Advertisers need to invest in a sophisticated Facebook ad strategy to stay competitive in 2018.
The Guide: In the following guide, we outline the fundamentals of “How to Perform a Facebook Advertising Analysis” along with our in-house best practices to power your Facebook Ads throughout the year.
Who It’s For: Brands Advertising on Facebook
- How to Analyze Your Facebook Advertising Efforts
- Best Ad Types for Retailers
- Custom Audiences Cheat Sheet
- New Bidding, Creative, & Split Testing Strategies
- Top Performing Promotions
- Video Best Practices
- Facebook + AdWords
- Predictions From Leading Experts