contact@cpcstrategy.com (619) 501-6138

CPC Strategy

We Turn Browsers Into Buyers

Rick Backus

Co-Founder, CEO

Rick Backus

Co-Founder, CEO

Rick Backus is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007.  Rick recently presented at IRCE 2013 about Google Shopping. He is happily married and is an active member of EO San Diego.

Nii A. Ahene

Co-Founder, COO

Nii A. Ahene

Co-Founder, COO

Nii is our Chief Operating Officer and is responsible for day-to-day financial and business operations of the company. Prior to starting CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising, reviews and guides where he has a patent pending for improving the way eBay merchandises products to their visitors.

 

William Parris

Co-Founder, VP of Account Management

William Parris

Co-Founder, VP of Account Management

William is the VP of Account Management, responsible for client retention and development. A graduate of UCLA, William began his business career at PriceGrabber.com. William transitioned to his current position at CPCStrategy in January of 2007 and now helps manage a portfolio of 200+ clients and the entire AM department. In his spare time, he obsesses over University of Michigan football, classic cars, tattoos, and is often found wreaking havoc on Call of Duty!

Tien Nguyen

Co-Founder, Director of Technology

Tien Nguyen

Co-Founder, Director of Technology

Tien is a co-founder and director of technology at CPC Strategy. He began his entrepreneurial career at 15, launching several news web properties that helped pave the way towards a career in internet marketing. After graduating from UCLA with a degree in mathematics and economics he worked as a product manager and marketing specialist at Opentable, the online restaurant reservation company. He joined CPC Strategy in 2007 and manages the CPC Strategy Feed Syndication Platform.

Jeff Coleman

Director, Account Management

Jeff Coleman

Director, Account Management

Jeff is a graduate of the University of California San Diego with degrees in Economics and Psychology.  He has been with CPC Strategy since February of 2009 and he currently oversees his own team of account managers.

David Weichel

Director, Paid Search

David Weichel

Director, Paid Search

As cliche as it sounds, David lives and breathes PPC marketing. We seriously think he's developed some strange sort of paid-search gills that support his affinity for all things PPC related. David's been invited to speak at conferences on various topics, ranging from advanced schema markup to Google Shopping PLAs and long tail PPC strategies for e-commerce.

Katen Raj

Director, Client Development

Katen Raj

Director, Client Development

Katen Raj works on all things Business Development. He is charged with scaling the company, bringing on new business and building partnerships the CPC Strategy brand can count on. Katen graduated from the University of California San Diego with Bachelor's degrees in Economics and Psychology. He enjoys good company, good conversation and a well fitted suit.

Jason Bell

Senior Account Analyst

Jason Bell

Senior Account Analyst

Born in Sunny San Diego, Jason is a Senior Account Manager here at CPC Strategy. Graduating from San Diego State University with a BA in Marketing, Jason's first goal was to work for a Marketing / Advertising Agency. Low and behold, after gathering experience in PPC through a local internship, Jason found his way into the CPC Strategy family.

Mary Weinstein

Content Director

Mary Weinstein

Content Director

+Mary Weinstein is the Director of Content at CPC Strategy, with extensive experience with Retail Search, Google Shopping, content marketing, and ecommerce. You can find Mary's musings on the CPC blog, SEW, SEM Rush, and in The Complete Product Listing Ads Guide for Agencies. A NY native Mary is a level 5 bookgeek, haphazard baker and bacon enthusiast.

Jostin Munar

Senior Account Analyst

Jostin Munar

Senior Account Analyst

Jostin is a Senior Account Manager for CPC Strategy. Before teaming up with CPC Strategy Jostin worked at 20th Century Fox and Warner Brothers doing Public Relations and Special Event Coordinating.

Along with being apart of the Account Management team, Jostin also heads our dedicated team of Google Shopping Specialists. Outside of CPC Strategy Jostin loves to hit the slopes on his snowboard, adding to his extensive sneaker collection and cheering on the San Diego Chargers and Los Angeles Lakers.

Eliza Cuevas

Account Analyst

Eliza Cuevas

Account Analyst

Eliza always had a desire to study business and marketing. As a former Aztec from San Diego State University, she was able to put her skills to use and earn her Bachelor degree in Integrated Marketing Communication.  She knew that becoming an Account Manager at CPC Strategy was the best fit for her.

Josh Brisco

Account Analyst

Josh Brisco

Account Analyst

Josh was born and raised in Tucson Arizona until the age of 18 when he moved to San Diego to attend the University of San Diego.  During his time at USD he played on the Football team and was voted team captain his senior season.

Chris Pezzoli

Account Analyst

Chris Pezzoli

Account Analyst

I’m Chris Pezzoli and I am the Account Integrations Specialist at CPC Strategy.  However, whenever I can, I do some video marketing as well.  I was born in Long Beach, CA but moved to San Diego when I was a wee baby.

Stephen Kerner

Account Analyst

Stephen Kerner

Account Analyst

Stephen is an account manager at CPC strategy, he recently moved from Santa Barbara, where he owned and operated an event planning company. He graduated from CSU Channel Islands in Business. Stephen has a passion for everything food, from growing and cooking it, to eating it. He enjoys cooking for friends, being active and loves being outside.

Anthony Artuso

Account Analyst

Anthony Artuso

Account Analyst

Born and raised in Cathedral City, Anthony moved to San Diego in 2007 to attend UC San Diego where he received his degree in Communications. Anthony's goal after graduating was to work for a company that encourages creativity and innovation. Outside of the office Anthony loves watching sports, listening to music, and enjoying the California sunshine.

Jon Gregoire

Marketing Specialist

Jon Gregoire

Marketing Specialist

Jon Gregoire is a Marketing Specialist at CPC Strategy. Originally from Chicago, he went to UC San Diego to study Psychology and Business and most importantly, to avoid the blistering cold.  Jon’s passion is writing and his goal is to make the often tedious and intricate field of ecommerce and digital advertising sound relevant and understandable.  When not in the office, Jon's hobbies are cooking, playing Madden, enjoying nature, and sleeping.

Hiram Cruz

Graphic Designer

Hiram Cruz

Graphic Designer

Hiram Cruz is the Graphic Designer at CPC Strategy. Born and raised in San Diego, CA Hiram attended and graduated from the Art Institute of California- San Diego majoring in Graphic Design.  When away from the office Hiram likes to read books, practice meditation, and draw.

 

Román Fitch

SEM Analyst

Román Fitch

SEM Analyst

Roman was born, raised, and resides in San Diego, California.  He attended San Diego State University and studied Management with an emphasis in Entrepreneurship. Before Roman's internship as a Paid Search Strategist at CPC, Roman worked in banking. On weekends, Roman wakes up early to enjoy an espresso while watching Arsenal games, or stays out watching a Padres game.  But mostly you'll find Roman spending time with the friends and family he loves very much.

Lewis Brannon

Paid Search Manager

Lewis Brannon

Paid Search Manager

Lewis is a Paid Search Manager at CPC Strategy, bringing 3+ years of experience working in the digital marketing space in various roles. He joined CPC Strategy after previously serving as an SEM Manager for a major travel website.

Mitchell Freeland

Datafeed Specialist

Mitchell Freeland

Datafeed Specialist

Born in Washington and raised in San Diego, Mitchell is part of the Technical Team here at CPC Strategy. He moved to San Diego at an early age and has been interested in technology since then. He began working with computers at 16 when he built his own, and has been studying to earn a Computer Science degree.

Juan Torres

Senior Software Engineer

Juan Torres

Senior Software Engineer

Juan is CPC Strategy Senior Software Engineer. He has a Master of Science in Computer Science formSan Diego State University. On his thesis he wrote about a model of group behavior patterned after social processes that can be used in action video games.

With over five years of experience in the technology field, Juan has developed different web applications and services using Object Oriented best practices and Design Patterns. He is also interested in infrastructure automation and third party service integrations.

In his free time Juan enjoys spending time with his wife, coding at the nearby coffee shop, hiking, and taking photographs.

Pat Petriello

Marketplace Manager

Pat Petriello

Marketplace Manager
Pat is the Marketplace Channel Manager at CPC Strategy and an expert on all things Amazon. He joins CPC Strategy after working for Amazon in Seattle and managing over a quarter million SKU's as a professional seller. Pat keeps himself busy by traveling, playing soccer, seeking out adventures, and hunting down the perfect cup of coffee.

 

Sean Thomson

Marketing Associate

Sean Thomson

Marketing Associate

Sean Thomson is a Marketing Associate at CPC Strategy. Born and raised in San Diego, he has studied Communication at SDSU and has an extensive background in Information Technology. In his free time, Sean can be found riding his motorcycle, participating in competitive motorsports, and working on his car.

Labroi Walton

Retail Search Manager

Labroi Walton

Retail Search Manager

A Las Vegas native, La broi Walton attended the University of San Diego- proving that not everything that happens in Vegas stays in Vegas. In his free time La broi enjoys mixed martial arts, time with loved ones and technology.

Kelly O’Connell

Paid Search Associate

Kelly O’Connell

Paid Search Associate

Kelly graduated from the University of San Diego with degrees in Business Administration and English. She likes technology, marketing, and surrounding herself with creative & motivated people, which is why CPC Strategy is the perfect fit for her. In her spare time, Kelly enjoys reading and writing, exploring the outdoors, and taking part in epic movie marathons.

David Kaplan

Account Executive

David Kaplan

Account Executive

David is a sales expert with over 14 years of experience across various fields including banking and software. In his free time, David enjoys endurance sports, like cycling and running, he is a Volkswagen enthusiast, and most of all is a proud father who enjoys spending time with his family and friends.

Diana Cava-Enriquez

Office Manager

Diana Cava-Enriquez

Office Manager

Diana is a UCSD alumni with previous work experience for Department of Defense, Center for Comparative Immigration Studies, and international marketing. Besides learning the ins and outs of  the e-commerce world, Diana enjoys travelling, riding motorcycles, refurbishing furniture,  listening to NPR, and practicing bikram yoga.

Erick Smith

Paid Search Manager

Erick Smith

Paid Search Manager

Erick graduated from Cal Poly San Luis Obispo with a B.S. in Journalism and has been involved with SEO and web marketing since moving away from the newspaper industry in 2009. He grew up in San Diego and has a strong passion for the city’s two professional sports teams, the Chargers and Padres. When he isn't watching a game, Erick likes to spend time engaged in various outdoor activities like golfing, fishing, snowboarding and spending time at the beach.

Jared Bucci

Retail Search Manager

Jared Bucci

Retail Search Manager

Boston native and wicked big Red Sox fan, Jared Bucci graduated from Umass in the Marketing program. Upon graduating, Jared worked for ADP before venturing out to California to build equity in Livingsocial and Belly. Jared joins the Account Management team @ CPC with a focus to wow our clients and elevate the team. He enjoys going on adventures with his dog, fishing, biking, and beaching it on the weekends!

CPC Strategy

Address: 2820 Camino del Rio S.
Suite #300
San Diego, CA 92108
Phone: (619) 501-6138
E-mail: contact@cpcstrategy.com

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